![]() ![]() The lawsuit aims to include the estimated 800,000-plus Safeway customers who used their membership in the grocer’s loyalty program to avail themselves of such promotions in the past four years. Seafood, music fest returning to East Bay after three-year pandemic hiatus ![]() More than 800,000 California shoppers have been duped by the alleged scheme, the lawsuit claimed, and Haley, a Eureka-area resident, is seeking class-action status to bring them into the legal action.Īlbertsons did not respond to requests for comment. “Instead, they pay more for the product and buy more of the product than they otherwise would to obtain the illusory ‘free’ product.” “Consumers making purchases under these promotions do not get a free product,” the lawsuit against Safeway and its parent firm Albertsons alleged. District Court claimed, contending that California’s unfair-competition and false-advertising laws make such practices illegal. The same tub cost $4 the day before the deal started and dropped back down to that price immediately after it ended.Īlleged promotional pricing practices like these by the nationwide grocer are deceptive and illegal, according to a lawsuit Haley filed this week, claiming nearly a million California consumers have been harmed.Īt its 243 California stores, including dozens in the Bay Area, Safeway illegally jacks up prices on food sold in the “BOGO” and “Buy One, Get Two Free” promotions, the lawsuit in Northern California U.S. Caleb Haley bought a pint of Ben & Jerry’s ice cream at Safeway in one of the grocery giant’s “Buy One, Get One Free” promotions, paying $7.49. ![]()
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